How Tsifrositi Doubled Onboarding Speed with Brusnika.LMS

About the company

Industry: retail sale of mobile devices and electronics

Team size: full staff of around 50 employees

Geography: Magnitogorsk, Saint Petersburg

Business features: the company retails mobile devices, electronics, gadgets, and phone accessories — without large home appliances or other goods carried by federal chains. Its work standards, sales approach, distinctive customer service, staff training, corporate culture, marketing, and partner projects let it hold a leading position among similar retailers in Magnitogorsk.

Website: https://cifrocity.com/

Challenge

Problem: no single, structured training system. Mentors spent a lot of time explaining material to trainees, which stretched out onboarding and left training incomplete. Onboarding speed was low. Quizzes were run infrequently and built in Yandex Forms — much slower, and harder to integrate with Bitrix24.

Goal: free up mentors' time on the theory side so it could go toward practical coaching instead; shorten the onboarding time for new employees; improve sales performance.

Solution

At the time, there was no app in the Bitrix24 marketplace with this range of features and an interface this intuitive. The convenience comes from full sync with the Bitrix24 CRM.

The company built quizzes, courses, and programs and tracked results through reports. They found the app in the marketplace and figured out on their own how to build courses, quizzes, and programs, assign them, and analyze results inside the app. Employees also picked up the program quickly, since the metrics they needed sat in intuitive places. The app also works smoothly across different devices.

Result

Before: onboarding a new employee took up to 3 weeks. Quizzes were run infrequently and manually, through Yandex Forms.

After: onboarding speed doubled — a new employee now fully ramps up in an average of 1.5 weeks. All employees complete mandatory training and quizzes on time, in one system.

Economic effect: significant time savings for mentors (up to 70%), who now focus on hands-on skill practice instead of explaining theory.

Qualitative changes:

What changed in the process: training became structured and available 24/7. The whole process is automated — from assigning courses to taking quizzes and generating reports. The Bitrix24 integration made managing training simpler.

Employee feedback: the team says it's become "much easier to learn and track results." New employees feel more confident thanks to a clear training plan.

Impact on business metrics: sales efficiency improved thanks to faster, higher-quality preparation of new hires. Trainee mistakes decreased.

The biggest takeaway: standardized knowledge across the company, and time savings for HR managers and mentors that can now be invested in team development and better customer service.

Testimonial

"We started focusing more on applying theory in practice while cutting the time spent training new employees. It's great that Brusnika.LMS gathered everything we need into a single system. It's become much easier to learn and track training results!"

— Leonid Vaskov, Head of Sales