SOTRANS Truck Parts Retail Network Case Study

October 23, 2025 · 2 min read· 28 views
SOTRANS Truck Parts Retail Network Case Study

How the SOTRANS truck parts retail network organized product training for managers across 21 stores throughout Russia.

About the company

Industry: import and wholesale/retail sale of truck spare parts.

Team size: more than 100 people.

Geography: Saint Petersburg, Rostov-on-Don, Novosibirsk, Voronezh, Tolyatti, Nizhny Novgorod, Krasnoyarsk, Petrozavodsk, Yekaterinburg, Irkutsk, Ufa, Moscow region, Murmansk, Arkhangelsk, Veliky Novgorod, Pskov, Chelyabinsk.

Business features: the company places orders for truck spare parts and components at OEM plants in Turkey and China. It imports the manufactured parts into Russia itself, then delivers them to end customers through a network of 21 of its own branches across the country. As a reliable, long-standing supplier of auto components, the company supplies more than 3,000 clients daily, keeping vehicles running safely and without interruption.

Website: https://parts.sotrans.ru/

Challenge

The company needed to raise sales managers' knowledge of its own imported products. Management understood that training quality directly affects sales performance and customer satisfaction.

What blocked a solution earlier was the lack of a centralized way to control training across remote branches. The process was uneven: some branches trained regularly, others only occasionally. There were no tools to track who took a course and when, nor a way to objectively assess employee knowledge.

As a result, training on the ground was largely a formality. Managers often mixed up the product range and didn't know the specifics of individual items. The company couldn't tell how well-prepared staff actually were for sales, or which topics needed extra attention.

Solution

To solve the problem, the company adopted Brusnika.LMS, which made it possible to centralize training and knowledge checks.

The system was used to build training courses on the company's products: materials were prepared in PDF, video, and SCORM formats, and quizzes were built for each topic. After completing the courses, managers took a final test, with results automatically recorded in the system.

Integrating the LMS with corporate tools simplified training management — tasks were assigned automatically, and managers could track employee progress and see branch-level statistics in real time.

It turned out to be especially valuable that the platform could be set up in-house, without involving the IT department. A short usage guide was prepared for employees, which let the training process launch quickly and smoothly.

All employees already worked in the CRM, so there was no need to migrate data manually — the system automatically synced accounts and assigned courses.

Result

Before: there was no understanding of who knew what, and how well, about the company's product.

After: 100% of employees completed training; 74% of trainees scored 90%+ on the test after the first training session; 24% scored 90%+ after a repeat session; 2% of employees were flagged as needing additional support.

Testimonial

"Brusnika.LMS is exactly what you need for a quick, hassle-free start to corporate training. I recommend it to anyone who wants to systematize knowledge and speed up employee onboarding."

— Alexey Zamarin, Retail Network Development Director, SOTRANS